In 2023, we started asking why AI in games still felt like a vending machine.
Three years later, we're still asking — and the answers keep looking more like collaborators than features.
We started with a simple question: what if AI wasn't a feature to bolt onto a product, but a collaborator to invite into the room?
Three years in, we're still asking it — and shipping the answers as games, web, mobile, and the custom tools in between. Each one an experiment in what AI as a collaborator actually feels like.
From our first mobile shooter in 2023 to insightDiff on Product Hunt in 2026, every project has come from the same conviction — AI is a collaborator, not a feature. We like it that way.
Small scope, high trust. No middle managers, no status meetings about status meetings. Work that gets shipped because everyone owns their part end-to-end.
Small.
Focused.
Three years in.
Sho Nishikawa
Reads more sci-fi than is healthy. The reason the studio exists.
Tai Huynh
Keeps the room running. Negotiates with reality on our behalf.
Trieu Le
Built insightDiff. Believes the AI should be legible or it's not done.
Lam La
Design 88% Analysis 90% Task management 85% The integration of AI in games and entertainment apps has had a positive imp...
Van Truong
Will find the one bug nobody else can reproduce. Always.
Quynh Do
Knows where everything is, including the things you forgot you owned.
Three words we actually mean.
- 01 / RESPECT
Respect.
We value and appreciate diverse perspectives, treating everyone with fairness and empathy. We foster an inclusive environment where collaboration and mutual respect thrive.
- 02 / RESILIENCE
Resilience.
We embrace challenges as opportunities for growth and learning. We persevere in the face of obstacles, continuously adapting and improving to overcome any hurdles.
- 03 / OWNERSHIP
Ownership.
We take pride in our work and take responsibility for our actions and outcomes. We are proactive, accountable, and dedicated to delivering exceptional experiences to our users and partners.
Three years in, roughly in order.
The first ship — Blast.
A casual one-handed shooter, designed for a commute. Our first title on the App Store and the moment we learned what "ready to ship" really feels like. Everything after this was measured against it.
Eight projects, one year.
Galaxy Gunner, Space Pulse Shooter, ExaArt (our first consumer AI product), and five more. This was the year we learned what overlap costs and what it buys — the answer to both was "more than we expected."
Plugins, Unity, and a voice agent.
iOS Bluetooth Plugin, Native Map Plugin, and Project JAR-V (voice agent POC). We started publishing tools other teams could use, which changed how we think about "finished".
insightDiff, and what comes next.
Shipped insightDiff to Product Hunt in April. It's the first thing we've made where the AI is the product, not a feature. Everything we're working on now follows from it.
“The best projects start with a conversation, not a contract. If you have something you want to build, we'd rather hear about it over coffee than over a pitch deck.”
— Tai Huynh, Operational Director
Let's talk about what you're building.
Write to us. We reply within a day — no gatekeeping, no sales funnel.